A local landmark for community and brand connection
Harboe brewery's Visitor Center
The Visitor Center of the Danish brewery Harboe is an architectural landmark uniquely integrated into Skælskør's harbour environment, offering breathtaking views of Skælskør Fjord. The center unites Harboe’s heritage with modern functionality, providing a dynamic space for showcasing the brand, hosting meetings, and engaging visitors.
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Gallery
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Introduction
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Summary
Rooted in place, elevated by design
Harboe tasked PLH with designing a visitor center that would embody their brand identity while connecting seamlessly to the harbour’s industrial charm and scenic backdrop. The goal was to create a space that combines functionality, local authenticity, and global appeal.
Strengthening identity through architecture
We identified the potential for a design that reflects Harboe’s dual focus on tradition and innovation. By drawing inspiration from the fjord's natural beauty and the site's industrial heritage, we aimed to craft a building that speaks to the brand’s values and deep roots in the local community.
A unified space for connection and experience
The visitor center consolidates reception, offices, an auditorium, and exhibition areas under a striking roofline that mirrors the fjord's movement. The façade facing the water creates a dynamic link between the existing industrial buildings and the harbour, offering an inspiring venue for meetings and events. A bespoke marketing wall in oak panels elegantly showcases Harboe’s extensive product range, highlighting the brewery’s status.
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Ceiling and wall details
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In their words
Slagelse Municipality’s evaluation committeeThe visitor center enhances the existing architectural ensemble while offering inspiring spaces at the water’s edge. The dynamic roof and façade create a striking new identity, reflecting Harboe’s brand and contributing to Skælskør’s community and landscape.
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Sketch
Reach out
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